Aristotles Appeals In Advertising
Band-Aid
Speaker- The speaker of the advertisement is the Band-Aid company.
Audience- The target audience are those who frequently get cuts/scratches and looks to protect them.
Purpose- The purpose of this Advertisement was for Band-Aid to showcase its products effectiveness. If a superhero uses it, then it must work very well.
Claim- The claim Band-Aid is trying to make is that their products work well enough that a super hero uses them. They are claiming their products yield substantial results.
Pathos- The Ad is trying to convey that Band-Aid can help mend any wound on anybody, even a strong brute such as the Hulk (It can be assumed its Hulk due to the green hue of the skin and the muscles) The comfort that it suits even the Hulk appeals to buyers who want relief from their scratch or cut.
Ethos-The fact that even a supernatural entity such as the Hulk would use Band-Aid gives it remarkable credibility. The Hulk is considered to be a tough, intimidating character who is tank-like. If he uses Band-Aid, then it must do wonders.
Logos- Logic states that if a product can help cure a green monster, then any injury the consumer has can be easily cured by Band-Aid.
Speaker- The speaker of the advertisement is the Band-Aid company.
Audience- The target audience are those who frequently get cuts/scratches and looks to protect them.
Purpose- The purpose of this Advertisement was for Band-Aid to showcase its products effectiveness. If a superhero uses it, then it must work very well.
Claim- The claim Band-Aid is trying to make is that their products work well enough that a super hero uses them. They are claiming their products yield substantial results.
Pathos- The Ad is trying to convey that Band-Aid can help mend any wound on anybody, even a strong brute such as the Hulk (It can be assumed its Hulk due to the green hue of the skin and the muscles) The comfort that it suits even the Hulk appeals to buyers who want relief from their scratch or cut.
Ethos-The fact that even a supernatural entity such as the Hulk would use Band-Aid gives it remarkable credibility. The Hulk is considered to be a tough, intimidating character who is tank-like. If he uses Band-Aid, then it must do wonders.
Logos- Logic states that if a product can help cure a green monster, then any injury the consumer has can be easily cured by Band-Aid.
Pepsi
Speaker- The speaker of the advertisement is the Pepsi brand. Pepsi is known mainly for distributing soft drinks.
Audience- The target audience are those looking for a refreshing soft drink to quench their thirst.
Purpose- The purpose of the advertisement is to show Pepsi's dominance over Its rival, Coca-cola. The purpose is to not only endorse its own product, but slander Coca cola's products.
Claim- Pepsi is claiming that Coca-Cola's products are inferior to its own, and when it comes to the "fight" to quench your thirst, Pepsi wins.
Pathos- In the advertisement, Pepsi and Coke are boxing, with Pepsi visibly winning. Buyers want the dominant soft drink, and the Advertisement portrays Pepsi as the better refreshment. Pepsi appears to dent the Coca-cola, which can be interpreted as an insult to Coca-cola, as well as a compliment to Pepsi.
Ethos- Pepsi's representation of beating Coca-cola in a boxing match gives the product credibility. THe credibility is due to the representation of Pepsi being "better" than coca-cola.
Logos- Its only logic that you want a product that reigns over another rival product. With Pepsi seemingly beating Coca-cola, its only logic that a customer would choose pepsi.
Speaker- The speaker of the advertisement is the Pepsi brand. Pepsi is known mainly for distributing soft drinks.
Audience- The target audience are those looking for a refreshing soft drink to quench their thirst.
Purpose- The purpose of the advertisement is to show Pepsi's dominance over Its rival, Coca-cola. The purpose is to not only endorse its own product, but slander Coca cola's products.
Claim- Pepsi is claiming that Coca-Cola's products are inferior to its own, and when it comes to the "fight" to quench your thirst, Pepsi wins.
Pathos- In the advertisement, Pepsi and Coke are boxing, with Pepsi visibly winning. Buyers want the dominant soft drink, and the Advertisement portrays Pepsi as the better refreshment. Pepsi appears to dent the Coca-cola, which can be interpreted as an insult to Coca-cola, as well as a compliment to Pepsi.
Ethos- Pepsi's representation of beating Coca-cola in a boxing match gives the product credibility. THe credibility is due to the representation of Pepsi being "better" than coca-cola.
Logos- Its only logic that you want a product that reigns over another rival product. With Pepsi seemingly beating Coca-cola, its only logic that a customer would choose pepsi.
Heinz
Speaker- The speaker of this advertisement is the Heinz company.
Audience- The target audience are those looking for a delicious condiment. Especially Ketchup, the thing Heinz is most known for.
Purpose- The purpose of this ad is to show that Heinz make the freshest, most organic products made from real ingredients.
Claim- Heinz claims that "No One Grows Ketchup Like Heinz". Compared to other companies, Heinz is claiming they make Ketchup the most naturally, as well as the overall better product.
Pathos- Heinz caption "No one grows Ketchup like Heinz" appeals to the buyers emotions, who want the most quality condiment they can find. This statements leads to a consumer choosing this product over select others due to its self-proclaimed statement that "No one grows Ketchup like Heinz."
Ethos- The visual representation of the ketchup bottle give the statement below it, and the product as a whole, credibility. The key word is "grow", as the bottle is modeled after a tomato that has been cut into several pieces. This look gives credibility to the product and its statement as a whole.
Logos- On the label of Heinz products, you can find the number 57, which stands for the 57 varieties of products originally available to consumers. While today the number has climbed to 5,700, 57 was the apparent lucky number of founder Henry Heinz, so it stays on the bottles currently.
Speaker- The speaker of this advertisement is the Heinz company.
Audience- The target audience are those looking for a delicious condiment. Especially Ketchup, the thing Heinz is most known for.
Purpose- The purpose of this ad is to show that Heinz make the freshest, most organic products made from real ingredients.
Claim- Heinz claims that "No One Grows Ketchup Like Heinz". Compared to other companies, Heinz is claiming they make Ketchup the most naturally, as well as the overall better product.
Pathos- Heinz caption "No one grows Ketchup like Heinz" appeals to the buyers emotions, who want the most quality condiment they can find. This statements leads to a consumer choosing this product over select others due to its self-proclaimed statement that "No one grows Ketchup like Heinz."
Ethos- The visual representation of the ketchup bottle give the statement below it, and the product as a whole, credibility. The key word is "grow", as the bottle is modeled after a tomato that has been cut into several pieces. This look gives credibility to the product and its statement as a whole.
Logos- On the label of Heinz products, you can find the number 57, which stands for the 57 varieties of products originally available to consumers. While today the number has climbed to 5,700, 57 was the apparent lucky number of founder Henry Heinz, so it stays on the bottles currently.
Volkswagen
Speaker- The main speaker of the advertisement is Dave, the happy-go-lucky owner of a Volkswagen.
Audience- The target audience are customers looking for a car that will not only offer performance, but affect their mood positively as well.
Purpose- The purpose of this advertisement is to show that owning a Volkswagen can turn a bad case of the "Mondays" into a good day. Overrall, owning a Volkswagen will make you a happier person.
Claim- Volkswagen is claiming that their product will be good enough to make their customers day better just by driving in it.
Pathos- Happiness is a thing many people strive to obtain, and Volkswagen is promoting that their vehicles can give it to the customer. Everybody in life wants to care-free and happy such as David, the owner of a Volkswagen. When a company is promoting happiness, it is hard for that not to appeal to a customers emotions.
Ethos- When Daves co-worker and boss are down and in a bad mood, Dave takes them for a ride in his Volkswagen. Upon their return, they are happy and care-free. This gives Volkswagen credibility in its claim that its products will eliminate your worries.
Logos- It's only logical that a customer would want to drive a vehicle that cured their bad mood. If a car can really make someone happy, then it of course will be a sought-after item.
Audience- The target audience are customers looking for a car that will not only offer performance, but affect their mood positively as well.
Purpose- The purpose of this advertisement is to show that owning a Volkswagen can turn a bad case of the "Mondays" into a good day. Overrall, owning a Volkswagen will make you a happier person.
Claim- Volkswagen is claiming that their product will be good enough to make their customers day better just by driving in it.
Pathos- Happiness is a thing many people strive to obtain, and Volkswagen is promoting that their vehicles can give it to the customer. Everybody in life wants to care-free and happy such as David, the owner of a Volkswagen. When a company is promoting happiness, it is hard for that not to appeal to a customers emotions.
Ethos- When Daves co-worker and boss are down and in a bad mood, Dave takes them for a ride in his Volkswagen. Upon their return, they are happy and care-free. This gives Volkswagen credibility in its claim that its products will eliminate your worries.
Logos- It's only logical that a customer would want to drive a vehicle that cured their bad mood. If a car can really make someone happy, then it of course will be a sought-after item.
Dodge
Speaker- The speaker of this commercial is a Dodge spokesperson reciting a poem about farmers.
Audience- The target audience of the commercial are Farmers and Regular people alike that look to own a truck that they offers performance and versatility.
Purpose- The purpose of the advertisement is to describe farmers in the most dramatic way possible to appeal to the viewers emotions (which I will get to shortly) and to have normal people relating to farmers.
Claim- Dodge is claiming that owning a Dodge Ram will bring out your inner farmer. Owning this vehicle will make tasks and chores much easier.
Pathos- The main campaign for this ad is that its "for the farmer in all of us". In the background is a man speaking on how a farmer is a hardworking, tough, humble person, and Dodges product appeals to these traits in all of us.
Ethos- Dodge is an extremely credible car manufacturer, and the fact that farmers will use their vehicles to do all varieties of farm work gives the product a lot of credibility. If a farmer can operate it for tough jobs, then it can get the job done for the customer.
Logos- If a farmer can use it to complete tasks, so can the customer.This is the logic used in the ad to endorse the product.
Audience- The target audience of the commercial are Farmers and Regular people alike that look to own a truck that they offers performance and versatility.
Purpose- The purpose of the advertisement is to describe farmers in the most dramatic way possible to appeal to the viewers emotions (which I will get to shortly) and to have normal people relating to farmers.
Claim- Dodge is claiming that owning a Dodge Ram will bring out your inner farmer. Owning this vehicle will make tasks and chores much easier.
Pathos- The main campaign for this ad is that its "for the farmer in all of us". In the background is a man speaking on how a farmer is a hardworking, tough, humble person, and Dodges product appeals to these traits in all of us.
Ethos- Dodge is an extremely credible car manufacturer, and the fact that farmers will use their vehicles to do all varieties of farm work gives the product a lot of credibility. If a farmer can operate it for tough jobs, then it can get the job done for the customer.
Logos- If a farmer can use it to complete tasks, so can the customer.This is the logic used in the ad to endorse the product.